Laundrapp

Brisk is delighted to announce a partnership with Laundrapp, the UK’s leading laundry service app.

 

Laundrapp offers dry cleaning and laundry services to your door with free pick up and delivery across the whole of the UK. Available online or by downloading their award winning app.

 

The brief

Laundrapp approached Brisk Agency to conduct a strategic digital ad campaign, build organic on-site localised SEO landing pages & content, along with technical setup and support.

 

Key challenges

  • The website had not been well prepped for search engine optimisation (SEO), meaning the search rank was weak compared to competitors. We undertook keyword research and page labelling to optimise the website for SEO best practice.
  • Facebook business manager had not been implemented.
  • The tracking implemented on the website wasn’t correctly optimised, meaning data was inconsistent and incorrect.
  • The digital infrastructure was missing any staging environment. We immediately implemented a testing environment to ensure our work didn’t effect any live Laundrapp products.

 

Our approach

We started by carrying out a digital audit of the clients current “state of play”, this provided recommended actions which were presented to the client, on approval we very quickly began implementing.

 

We fixed and implemented correct tracking across Laundrapp’s infrastructure, launched multiple campaigns across social and search, along with devising a content strategy for localised SEO content.

 

We built and deployed 500+ localised landing pages, one for every town in the UK, to ensure our organic reach was strong and most importantly, ranking higher than competitors.

 

Results

The results of the campaign was received positively by our client, who now have over 500+ localised search optimised pages crawling in major search engines.

 

All pages are ranking on page one and have given Laundrapp visibility and ownership in target geographical locations.

 

Talking about the collaboration, Digital Marketing Manager (SEO/PPC) at Laundrapp said,

 

“I have to say I am extremely happy with the result of the localised SEO landing pages, the mobile version looks great. Well done guys, super happy with the results in general and the CMS is super customised!”

 

Atali Gonzalez
Digital Marketing Manager (SEO/PPC)

Client:
Laundrapp
Category: