Mason Pearson
Mason Pearson has been creating hand-made hairbrushes since 1850. Their iconic hairbrush design has maintained a reputation of reliability ever since.
Applying knowledge from his time in the wool processing industry, Mason Pearson invented the brush boaring machine that defined the future of hair care. Known for their iconic orange pad the products are still produced in small quantities and hand-finished to exacting standards.
The Brief
As part of the Mason Pearson brand evolution, they highlighted the importance of digitalisation. Previously Mason Pearson only sold their products via suppliers such as Liberty London, Boots and Amazon.
Mason Pearson approached Brisk Agency to take their product from physical shop shelves, to online, across the globe.
The core objective of the project was to allow Mason Pearson’s growing, international and loyal audience access to their products across the globe.
The Website
Mason Pearson required a completely new web approach, starting with a revised user-experience that would set them up for long-term growth and customer satisfaction.
We knew that their customers were key to the future growth of their business. We also knew we had to work closely with their internal teams to ensure that our design was optimised for the customer’s journey and created a seamless experience across all platforms.
After extensive research, we determined that it was in Mason Pearson’s best interest to create multiple user-journeys, ensuring that we were capturing full potential from the existing, large site traffic.
Our team collaborated with the Mason Pearson team to ensure all integrations worked smoothly with their chosen payment providers, stock handlers, and shipping providers.
We also utilised SEO keyword research and competitor analysis to drive the most effective way forward for this iconic brand.
The Results
We designed and developed an e-commerce platform for Mason Pearson that would show everyone exactly why this brand is so incredible. And it did. Within the first 15 minutes of launching their new, responsive website, Mason Pearson started receiving orders.
Our SEO efforts drove so much awareness to Mason Pearson that the demand was too high to keep up with! We couldn’t be more proud of what we accomplished here and are excited to see how far this brand will go.
Testimonial
We are very happy with our brand-new website and the service and support received from Brisk Marketing Group. Well done to all involved – it’s been a pleasure working with you.
Bea Morrison
Project Manager at Mason Pearson
